Yes, it does sound like an oxymoron.

From The New York Times:

 IF Miller Brewing is to be believed, the days of beer commercials stocked exclusively with brainless party boys and buxom blondes are over.

Instead, the company that brought the world the infamous "Catfight" ad is trying to atone for its past by introducing an ad campaign today that Miller says is intended to rise above the calculated inanity of most beer ads.

The commercials revolve around group discussions starring men who Miller says "have defined in their own way what manhood is all about." Among others, they are the former National Football League star Jerome Bettis; the World Wrestling Entertainment wrestler Triple H; Aron Ralston, the rock climber who cut off part of his arm after being pinned under a boulder; and the discussion group's leader, the actor Burt Reynolds.

"They are true men," said Erv Frederick, the vice president for marketing at Miller Brewing, owned by SABMiller. "They all have a lot of substance, and they have their own unique personal style."

In the ads, the actors are assembled around a large square table, sitting before beer bottles and solemnly debating "Man Laws," the rules by which men should ideally govern themselves. When toasting, should one clink tops or bottoms? (Answer: bottoms.) Is the high-five officially played out? (Yes.) How long must a man wait before dating his buddy's ex-girlfriend? (Six months.)

To some extent, Miller keeps its no-dumb-guys promises. There is no raucous behavior and no sexual innuendo, other than one veiled reference to "Brokeback Mountain." The subject of crushing beer cans on one's forehead is mentioned, but the men decide that the act is no longer funny. "It's lame," the oddly Plasticine-looking Mr. Reynolds says sternly.

Mr. Frederick said that the company "wanted to move beyond that stereotype of men as sophomoric" or as "the lowest common denominator."

"We're trying to position it as a smarter, more intelligent light beer," he said.

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Yes. Smarter beer. Can't wait to see these.  

Is it bad that I have absolutely nothing to write about the draft? I guess we got some awesome picks and all, but...oh wait, I guess I just wrote about the draft. Glad I got that over with. For more info check the blogs on my Links page. Especially heelssoxsteelers.blogspot.com.