From The Pittsburgh Brewing Company 

Pittsburgh sports legend and running back Jerome Bettis, who was instrumental in leading the city's professional football team to victory in the big game this past year, is following other sports greats by getting his picture on cans and aluminum bottles of IC Light.

The new limited edition 12-ounce can and aluminum bottle will feature Jerome Bettis' photo, his well-known "The Bus" moniker and his No. 36 jersey number. The cans and bottles will be available starting May 22 in select bars and restaurants, and at distributors in 30-pack cases of cans or in 24-pack aluminum bottles.

Mr. Bettis is also known for his charitable contributions. In 1996, he started The Bus Stops Here Foundation, which helps underprivileged children in American cities. Pittsburgh Brewing Company will make a monetary donation to his foundation.

Tony Ferraro, vice president of sales and marketing at PBC, says he contacted Mr. Bettis' foundation about appearing on the can. "We are very grateful and honored to have him featured on Iron City cans and bottles. Just like many sports greats in the past, Jerome Bettis deserves a place on Iron City products."

"The brewery has been here 145 years. We're carrying on the tradition of having great sports legends on our cans. And what a great man with Jerome Bettis -- great Pittsburgher. True local supporter. It's just a great thing to have," said Joseph Piccirilli of Pittsburgh Brewing.

Mr. Bettis follows other Pittsburgh sports greats to be featured on cans and aluminum bottles. Last year, golf legend Arnold Palmer and quarterback Dan Marino were featured on Iron products.

The Jerome Bettis limited-edition cans and bottles will be available through the end of July, or until supplies last. States carrying the new commemorative packaging include Pennsylvania, Michigan, Ohio, West Virginia, Maryland, Indiana and Virginia.

Note: The Jerome Bettis can and bottle are not affiliated with the NFL or any of its properties.

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I see this as both good and bad news. Good, obviously, as an honor to Jerome. And also because now I'm sure he'll have a lifetime supply of IC Light as well as Miller Lite now.  (Why only light beers?)

The bad news - there probably will NOT be a Super Bowl XL commemorative Iron City can, because they are not licensed by the NFL to produce them. A complete travesty. 

So who's going to hook me up with my can, please? I want one to go next to my ketchup bottle.

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Jerome Bettis in a "mature" beer commercial